A pair of investment programs that launched in the last year — the American Conservative Values ETF and the 2ndVote Advisers ETF — are led by directors who seek companies that have not launched ad campaigns or issued bulletins that they think prioritize liberal politics more than profits.


In the process, the ETFs seek to influence not only the behavior of investors but also of company directors.


“I sometimes say this real slow when talking to professional economists, but we believe the companies that focus on their profits will be better investments than those that focus on social justice,” said Andy Puzder, a director of 2ndVote Advisers.